Industry Expertise
¢ Luxury category
¢ FMCG category
! Personal care
! Household care
! Food & Beverage
! Baby & Infant care & food
¢ Healthcare & Pharmaceutical category
¢ Automotive
! Sedan/SUV/MPV/Trucks/Tires/Auto parts
¢ Banking & Financial category
! Insurance
! Financing
! Payment Services
¢ Durable consumer category
! Household Appliances
! Household Furniture
¢ IT & Tele-Communications
! Mobile phones and parts
! PC
¢ Other category( Medium, Publishing, Real estate, Travel,
Education & Training, Fashion, Catering industry and etc.)
Examples of projects
Qualitative |
Personal care
Household care |
Products/Concept tests |
Advertising evaluation studies |
Brand launch research |
Brand tracking / Positioning studies |
Store service research |
Food & Beverage
Baby & Infant care & food
|
New product concept testing |
Advertising evaluation research |
Advertising development research |
Usage and attitudes research |
Brand positioning research |
Household Appliances
Electronics |
Products Concept tests |
Advertising evaluation studies |
Usage and attitudes studies |
Product and concept development |
Advertising development research |
Quantitative |
Personal care
Household care |
Products/Concept tests |
Advertising tracking research |
Product placement / Home use tests |
Consumer segmentation research |
Usage and attitudes research |
Brand image tracking research |
Target consumer research |
Food & Beverage
Baby & Infant care & food
|
Taste testing |
Brand and advertising tracking |
Packaging Evaluation research |
Usage and attitudes research |
Media touch research |
Brand positioning research |
Household Appliances
Electronics |
Products Concept tests |
Advertising tracking research |
Usage and attitudes studies |
Product design clinic research |
Consumer segmentation research |
User satisfaction research |
|